Search Marketing For Dummies

Tuesday, May 01, 2007

Marketing Pens. Sure they help you advertise

A lot of online marketers these days are scornful of old media. The idea of doing anything offline is abhorrent to them. Every marketing dollar should be spent online. But the practice of giving away imprinted items is alive and well, and also quite effective. Take marketing pens for example. You give a pen with your logo and your prospect will see it every time he or she writes anything down. A subtle reminder that they need to call you and buy some stuff. Two things you have to remember though. Make them quality pens, and put your number on there. In bold.

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